The luxury property market in Sofia is entering a more balanced phase. This is the conclusion made by agencies specializing in the luxury segment, based on what has been happening since the beginning of the year. The past 2025 passed under the sign of the euro and to a large extent the appreciation that we witnessed was due to this fact.
„At the beginning of 2026, the end of the period of the so-called euphoric buying, which we observed in previous years, is clearly visible. The market is gradually normalizing and returning to a more sustainable development model”, said Svetoslava Georgieva, Managing Director of Unique Estates I Christie’s International Real Estate. A more balanced market environment also means more mature buyers, where each inquiry is more motivated and leads to more realistic negotiations between the parties.
In the first half of 2026, relative price containment in the luxury segment is expected, as the market will continue to be structured around the quality of properties and their real value. At the same time, in specific locations and limited supply of high-quality properties, new record price levels may be achieved.
„In the luxury segment, it is already clear that price is determined primarily by location, project quality and limited supply. It is precisely with such properties that new price records can be reached”, commented Georgieva.
For the whole of 2026, the company's forecast is moderate price growth between 6% and 10%, supported by several main factors: increasing labor costs in construction, rising prices of construction materials, increasing costs for energy and fuels, and limited supply of quality properties in prestigious locations. At the same time, in 2026, a clearer distinction between the individual price segments of the market will be observed. While in some of the middle segment a temporary slowdown in transactions is possible due to the more cautious behavior of buyers, interest in properties in the high price range remains stable.
Bulgaria continues to be one of the countries in the European Union with the lowest interest rates on housing loans, which supports the activity of the real estate market. At the same time, there is growing interest from foreign buyers, who view Bulgaria as an attractive investment destination, especially in the context of the country's expected accession to the eurozone.
Detailed statistics on average property prices in Bulgaria by cities and neighborhoods can be seen at imot.bg